For existing suite customers, we have lowered upgrade prices by 5 per cent.The full price for Design Standard is lower than for CS4.It is now more cost-effective for customers to move from a suite, to the entire Master Collection - we have lowered the price of this by 20 per cent.In fact, the pricing for CS5 offers good value for our customers in a number of areas: In the Asia-Pacific region, we set prices in US and Australian dollars, and generally try to avoid price changes through the product life cycle. We depend on our retail partners in local markets to help us reach as many customers as possible, support those customers, and much more. In Australia and New Zealand, as in many other countries outside North America, we conduct the majority of our business through our retail and licensing channels. These conditions include the costs of doing business in different regions. Local market conditions significantly influence our pricing. We establish our prices for Creative Suite products in US dollars, Australian dollars, Euros, Yen and British pounds on a regional basis using a consistent methodology which takes into consideration local market conditions, how we deliver and support our products in that market, and local market research. We wanted to respond to this as Adobe takes seriously its commitment to making sure all customers, wherever they are, have access to Adobe's tools as equitably as possible.
In your article, you highlighted the area of pricing outside of US and why that pricing appears to differ between markets. CS5 epitomises Adobe's promise to revolutionise how the world engages with ideas and information. We are very proud of CS5, and believe it is going to add enormous value to our extensive customer community in Australia, New Zealand and globally, by broadening their ability to bring their creative concepts to a range of media and saving time and money through faster, easier execution. You recently wrote about the launch of Adobe Creative Suite 5 (CS5), the biggest product release in Adobe's history - spanning five suites, 15 applications, five services and approximately 85 million lines of code.
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